Success
Written by
Alex Taylor
Published on
28 May 2025
Levain and Cherry is an independent French bakery founded by chef-turned-baker Pascal during lockdown. Known for its sourdough loaves, viennoiserie, and inventive specials, the business quickly outgrew its original site in Kings Heath. Pascal needed a larger kitchen, better equipment access, and a welcoming space that reflected the quality of his craft. The new location in Stirchley offered the square footage – but needed a complete fit-out to get bakery-ready.
We delivered a full internal refurbishment tailored to Levain and Cherry’s workflow and customer experience. Pascal wanted an open-plan layout that would bring customers closer to the baking process, with efficient prep and storage areas behind the scenes.
Services Delivered:
Internal building refurbishment
Electrical and plumbing upgrades for commercial kitchen use
High-spec finishes to support a food-safe environment
Front-of-house layout focused on natural light and warmth
Practical back-of-house design with added storage and prep space
Our Building Services team worked closely with Pascal throughout the project, minimising disruption and ensuring the space was operational on time.
A full fit-out of a new unit at 1257 Pershore Road, transforming a blank space into a fully functioning bakery
Efficient turnaround, coordinated directly with the business owner to reduce downtime and avoid delays
Tailored design that supports both the day-to-day needs of a working bakery and the customer experience
Support throughout, with our project manager on hand to simplify the process and take pressure off the client
The new site has already become a go-to destination for locals and loyal customers from across the city. With increased kitchen capacity, Pascal has expanded the menu to include hot drinks and a wider range of sweet and savoury options – including vegan specials.
Customers now enjoy an inviting, functional space designed around the product and the people behind it.
"Working with Ed at Premier took a lot of the stress off my shoulders. I had a clear vision, and they made it happen. We couldn’t be happier with how it turned out.”"
Pascal Bishop
Founder, Levain and CherryKeeping it clean and safe is ours. Speak with a Premier expert to explore how we can help you.